Lumérisa - not only a name
Everyone has their own path. His own fight. His own values. But I learned early on: If you don't stand for anything, you'll fall for anything. “Wear your values” isn’t just a saying – it’s an attitude. It means you don't bend over backwards for likes or trends. That you stand for what defines you. That you are not just there - but go your own way. I wanted to create a brand that reflected exactly that. Something real. Something with attitude.
The brand for young hustlers
This is more than streetwear. More than just clothes. Every piece tells a story. Every design represents conviction. No bullshit. No hype. Only real values. For those who don't ask, but do. For those who pull through – no matter what.
The community
This doesn't just belong to me - it belongs to everyone who feels it. Skaters, artists, hustlers, visionaries – people who cannot be defined. If you want to fit in, don't just wear clothes. Wear your values.